Which of the following is an internal factor that can either facilitate or impede a company's efforts to undertake a global approach to marketing strategies?

Question

Quizplus · Accepted Answer

The management process is an internal factor that plays a crucial role in whether a company can successfully implement global marketing strategies or not. The ability of management to adapt, integrate, and coordinate the various marketing efforts across the globe is key to a successful global marketing plan. The other factors listed (competition, economic conditions, and the environment) are largely external and can certainly impact a company's ability to implement global marketing strategies but are not internal factors.

Which of the Following Is an Internal Factor That Can