In the context of global marketing research, which of the following would help a firm assess the buying ability of consumers in a foreign market?

Question

Quizplus · Accepted Answer

The extent of available financing would help a firm assess the buying ability of consumers in a foreign market. Cultural values and attitudes, as well as educational qualifications, may provide insights into consumer behavior, but they do not directly indicate their buying power.

In the Context of Global Marketing Research, Which of the Following