When a service is produced and marketed simultaneously, it is representative of the unique characteristic of a service that relates to its _____.

Question

Quizplus · Accepted Answer

Inseparability is the unique characteristic of a service that refers to the simultaneous production and consumption of the service, as well as the involvement of both the service provider and the customer in the production process. This means that the service cannot be produced and marketed separately, unlike a tangible product.

When a Service Is Produced and Marketed Simultaneously, It Is