Zokoi Entertainment Ltd., an international multiplex corporation, charges different prices for movie tickets on different days. The tickets are priced relatively lower on week days and are more expensive on weekends as they expect more crowds during the weekends. This implies that the corporation uses an _____ pricing strategy.

Question

Quizplus · Accepted Answer

The multiplex corporation is using an off-peak pricing strategy where they charge lower prices on weekdays to incentivize more people to come to the movies during those days and charge higher prices on weekends when the demand is expected to be higher. This strategy is typically used in industries where demand for the product/service varies based on the time of day, week, or year.