The airplanes used by FlyAir are painted a bright blue and a uniform white stripe runs along the length of the plane. Plush leather seating and gourmet food are part of the reason why FlyAir has been so successful in recent years. Based on these characteristics, the airplanes represent the _____ aspect of service quality.
A) impalpability
B) tangible
C) assurance
D) empathy
Correct Answer:
Verified
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