A company that manufactures LED lights is planning a long-term price change for its line of decorative table lamps.Which of the following is a psychological factor that the company is most likely to consider when making pricing decisions?
A)The location of potential buyers
B)The number of potential buyers
C)The economic strength of potential buyers
D)The prestige orientation of potential buyers

Question

Quizplus · Accepted Answer

The company is manufacturing decorative table lamps which are likely to be purchased by customers who are looking for aesthetic appeal and prestige. Therefore, the company is likely to consider the prestige orientation of potential buyers while making pricing decisions.

A Company That Manufactures LED Lights Is Planning a Long-Term