The primary role of all marketing intermediaries is to:
A) bring supply and demand together in an efficient and orderly fashion.
B) create timely demand for products that a manufacturer produces.
C) produce goods and services efficiently to meet the demands of customers.
D) prevent customers from making poor buying decisions.

Question

Quizplus · Accepted Answer

The primary role of marketing intermediaries, such as wholesalers, retailers, and distributors, is to bridge the gap between producers and consumers by bringing supply and demand together. They do this by creating channels of distribution and efficiently delivering products and services to customers. The goal is to meet the demands of customers while maximizing profits for all parties involved. Marketing intermediaries do not necessarily create demand for products or prevent customers from making poor buying decisions.

The Primary Role of All Marketing Intermediaries Is To