A Computer Manufacturer Markets Its Computers Through a Variety of Methods-Telemarketing,catalog
A computer manufacturer markets its computers through a variety of methods-telemarketing,catalog selling,cable selling,and online selling-that do not involve the use of intermediaries.Which of the following channels or types of marketing is the manufacturer using?
A) Horizontal channel
B) Direct channel
C) Intermediary marketing
D) Administered marketing
Correct Answer:
Verified
Q2: In the context of channels of distribution,_
Q3: In the context of types of marketing
Q4: In the context of channels of distribution,_
Q5: Soliciting orders and assuming business risks in
Q6: Which of the following products or services
Q7: Anchor Inc.is a retailer that acts as
Q8: The direct channel of distribution is often
Q9: A _ is the combination of institutions
Q10: Which of the following products is most
Q11: In the context of marketing intermediaries,a(n)_ is
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