FemPlus,a manufacturer of cosmetics,shares expenditures incurred toward promotional activities like advertising with its intermediaries.Additionally,it provides them with operational aids such as a computer-aided inventory system.These measures by FemPlus primarily seek to:

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By sharing expenditures and providing operational aids, FemPlus is maintaining a degree of control over its intermediaries. This ensures that the products are being sold in a way that benefits FemPlus and its brand, while also providing support to its intermediaries. This approach does not necessarily shorten the channel of distribution or curtail distribution costs, and autonomy is not the primary objective.

FemPlus,a Manufacturer of Cosmetics,shares Expenditures Incurred Toward Promotional Activities Like