GreenFizz,a popular beverage manufacturer,licenses wholesalers in various markets to buy its syrup concentrate.These wholesalers are then allowed to process it further by carbonating and packaging GreenFizz's products to sell to retailers in their local markets.In this case,GreenFizz is participating in a(n)_____ vertical marketing system.

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GreenFizz is using a contractual vertical marketing system because they are licensing wholesalers to carry out specific tasks, such as carbonating and packaging, in exchange for the right to sell GreenFizz's products in their local markets. The terms of this agreement are outlined in a contract between GreenFizz and the wholesalers.

GreenFizz,a Popular Beverage Manufacturer,licenses Wholesalers in Various Markets to Buy