_____ involves a manufacturer purchasing wholesalers or retailers.

Question

Quizplus · Accepted Answer

Forward integration involves a manufacturer purchasing wholesalers or retailers to have more control over the distribution of their products. Contractual marketing involves a formal agreement between two or more parties to work together in marketing a product. A manufacturer-sponsored voluntary chain involves independent retailers banding together under the sponsorship of a manufacturer to increase buying power and compete with larger retail chains. Franchising involves a contractual relationship where a franchisor grants the right to use their business model and brand to a franchisee in exchange for fees and royalties. Out of these options, only forward integration involves a manufacturer purchasing wholesalers or retailers.

_____ Involves a Manufacturer Purchasing Wholesalers or Retailers