Curexa, a popular health food store, obtains over fifty percent of the goods it sells in its retail stores from wholesalers that it partially or wholly owns. In this case, Curexa is participating in a _____ vertical marketing system.

Question

Quizplus · Accepted Answer

Curexa is participating in a corporate vertical marketing system, where the company has full ownership and control over the production and distribution of its goods through its owned wholesalers and retail stores.

Curexa, a Popular Health Food Store, Obtains Over Fifty Percent