ID Goods Corp. sells safety footwear to its client base that includes oil refineries, meat processors, catering companies, hospitals, and cleaning services for the use of their employees. The company maintains a database that contains customer information and a history of each of their purchases. It monitors how each order is processed and follows up promptly by offering ongoing guidance on product maintenance. The company responds quickly to complaints and seeks customer satisfaction. Based on these activities, it can be inferred that ID Goods is involved in _____.

Question

Quizplus · Accepted Answer

ID Goods Corp's focus on maintaining customer satisfaction through ongoing guidance on product maintenance, prompt follow-up on orders, and quick response to complaints indicates that the company is involved in aftermarketing.