The marketing department of Dimension Inc. notices a decline in the buying patterns of its customers. The company's sales for the month of November were low in comparison to its sales for the previous months. To address this issue and add value to its products, Dimension decides to offer coupons for its products and schedule a sweepstake for Christmas. Which of the following elements of the promotional mix is Dimension using in this scenario?

Question

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Dimension is using sales promotion as it is offering coupons and scheduling a sweepstake to incentivize customers to purchase its products. Personal selling involves face-to-face communication between a salesperson and a customer, direct marketing involves targeted communication directly to individual customers, and public relations involves managing and building the reputation of a company. None of these elements are present in this scenario.

The Marketing Department of Dimension Inc