Monarch Inc. manufactures Kuddles fabric softener. The company uses the image of a stuffed bear named Kuddles in television and print ads to promote its product. The bear, which is used for the purpose of sales promotion, also appears on T-shirts and on Monarch's official Website, an online interface that connects the company to its customers. Recently, the Kuddle bear appeared as a spokesperson for a children's literacy campaign sponsored by Kuddles fabric softener. In this scenario, Monarch is combining all the aspects of marketing communication to present a consistent message through _____.

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Monarch Inc. is combining all the aspects of marketing communication to present a consistent message through integrated marketing communication. This is evident from the use of the Kuddle bear image in various promotional activities such as television and print ads, T-shirts, official website, and children's literacy campaign. Integrated marketing communication involves the coordinated use of various promotional tools and channels to deliver a consistent message to the target audience.