Which of the following is true of the advertising budget approach of per-unit expenditure?

Question

Quizplus · Accepted Answer

The advertising budget approach of per-unit expenditure sets a fixed monetary amount of advertising expenditure for each unit of a product expected to be sold. This approach is related to the percent of sales technique, but instead of basing the budget on a percentage of sales, it is based on a fixed amount per unit sold. This approach does not necessarily consider competitors or profits, and it does not view sales as a function of advertising.

Which of the Following Is True of the Advertising Budget