Which of the following is a disadvantage of the all-you-can-afford approach to deciding advertising budget?
A) It assumes a connection between liquidity and advertising opportunity.
B) It views advertising as a function of sales, rather than sales as a function of advertising.
C) It does not limit its advertising outlays to the amount of available funds.
D) It sets no limits on the expenditures for advertising.
Correct Answer:
Verified
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