Which of the following approaches of determining advertising spending is often used in conjunction with other approaches?

Question

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The competitive parity approach is often used in conjunction with other approaches, as it considers the advertising spending of competitors as a benchmark for determining one's own advertising budget. Other approaches, such as the percent of sales approach or the all-you-can-afford approach, may also be used alongside the competitive parity approach to determine the final advertising budget. The per-unit expenditure approach is less commonly used in practice.

Which of the Following Approaches of Determining Advertising Spending Is