In terms of the marketing communication process, translating a product idea or marketing message into an effective ad is called:

Question

Quizplus · Accepted Answer

Encoding is the process of translating a message or idea into a form that can be effectively communicated through an advertisement. This involves selecting the right visuals, language, and tone to convey the desired message to the target audience. The other options (allocating, disseminating, positioning) do not refer to this specific process of creating an ad.

In Terms of the Marketing Communication Process, Translating a Product