_____ involve aiming promotional efforts directly at customers to encourage them to ask the retailer for the product.

Question

Quizplus · Accepted Answer

Pull marketing strategies involve creating demand among customers so they actively seek out the product from retailers. This can be done through advertising, social media, influencer marketing, and other tactics that target the consumer directly. The goal is to pull the customer towards the product, rather than pushing it onto them through promotional efforts directed at retailers.

_____ Involve Aiming Promotional Efforts Directly at Customers to Encourage