Which of the following is typically aimed at distributors and retailers of products who make up the distribution channel?

Question

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Trade promotions are typically aimed at distributors and retailers who make up the distribution channel. These promotions include trade shows, co-op advertising, and discounts or bonuses for increased order quantities. Rebates and refunds are financial incentives given directly to customers, while consumer promotions and premiums are typically directed at end-users of the product.

Which of the Following Is Typically Aimed at Distributors and Retailers