As Ted strolls through the city mall, a market researcher stops him and asks him to list the brands of candy bars that come to his mind in the first 30 seconds. Ted is then given a few advertising slogans and is asked to match them to their respective candy-bar brands. In this scenario, the market researcher is most probably conducting a(n) _____.

Question

Quizplus · Accepted Answer

The market researcher is most likely conducting an awareness test, where they are trying to assess the level of awareness of different candy bar brands and their advertising slogans among customers like Ted.

As Ted Strolls Through the City Mall, a Market Researcher