Products that take a firm into a product type new to it but that are not new to the world are known as _____.
A) new-to-the-world products
B) new-to-the-firm products
C) additions to existing product lines
D) product improvements

Question

Quizplus · Accepted Answer

New-to-the-firm products refer to products that are new to the company but not new to the world. These products are considered an expansion of the firm's product portfolio, and they allow the firm to access new markets or appeal to new customer segments without necessarily investing in research and development.

Products That Take a Firm into a Product Type New