Wallflower Inc. sells cards, gift-wrapping materials, and collectibles. To boost sales of its existing products, Wallflower added fresh cut flower arrangements as part of its product offering. In which of the new product categories would the floral arrangements fall?

Question

Quizplus · Accepted Answer

The floral arrangements are a new product category for Wallflower Inc., but they are not new-to-the-world products because they already exist in the market. They are also not a product repositioning or improvement of an existing product category. Therefore, the floral arrangements are classified as new-to-the-firm products because they are a new offering for Wallflower Inc.