Which of the following is true of the idea generation stage of the new product development process?
A) The role of the top management of an organization is insignificant at this stage of the new product development process.
B) New product ideas at this stage of the new product development process have a low mortality rate.
C) Ideas are the raw materials for product development, and the whole planning process depends on the quality of idea generation.
D) It is the most expensive stage of the new product development process in terms of investments in funds, time, and personnel.

Question

Quizplus · Accepted Answer

The idea generation stage is crucial as it forms the foundation for the rest of the new product development process. The quality of ideas generated in this stage determines the success or failure of the product. Therefore, it is important to focus on generating high-quality ideas. The role of top management is significant as they often have the vision and resources to support and guide the idea generation process. New product ideas at this stage may have a high mortality rate, as not all ideas will make it to the next stage. Finally, the costs for this stage can vary depending on the resources and methods used for idea generation.

Which of the Following Is True of the Idea Generation