At which of the following stages of the new product development process has a new product idea been evaluated from the standpoint of engineering,manufacturing,finance,and marketing?
A)Idea generation
B)Product development
C)Idea screening
D)Project planning

Question

Quizplus · Accepted Answer

Product development is the stage where a new product idea is evaluated from the standpoint of engineering, manufacturing, finance, and marketing. During this stage, the product design is finalized, prototypes are tested, and market research is conducted to determine the feasibility and profitability of the new product. Therefore, option B is the best choice as it accurately represents this stage of the new product development process.

At Which of the Following Stages of the New Product