Which of the Following Statements Is True with Regard to Brand

Which of the following statements is true with regard to brand equity for organizational products?

A) Unlike consumer products, organizational products do not possess brand equity.
B) The success or failure of brand names for organizational products is local in nature and does not affect its global reputation.
C) It is relatively easier to position new organizational products in a manner differing from existing products.
D) Attempts to establish or change brand image must take into account distributor channel members employed to distribute the product.