In the context of the diffusion of innovation, _____ refer to the buyers who are the first to purchase a product.

Question

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Innovators are the first to adopt new products or services. They are usually a small group of people who are willing to take risks and try out new ideas, often before they are fully developed or widely adopted by the general public. Early adopters are the second group to adopt new products, and they tend to be more cautious than innovators. Laggards and late adopters are the last groups to adopt new products, often well after they have become widely used by others.

In the Context of the Diffusion of Innovation, _____ Refer