Lauren is a brand manager at a company that manufactures toothpaste. She wants to increase the sales of an existing brand of toothpaste. To do so, she calls for a meeting with a team comprising of members from the administrative department, the human resource department, and the finance department. All these members work together to come up with ways to improve the company's toothpaste brand positioning. Such a team is an example of a _____.

Question

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The team comprising members from different departments working together to achieve a common goal is an example of a cross-functional team. This type of team allows for diverse perspectives and expertise to come together to solve a problem or achieve an objective. Option A, departmental team, refers to a team composed of members from the same department. Option B, marketing-management system, is a broader concept that refers to the overall process of planning, implementing, and monitoring marketing activities. Option D, category-management system, is a retail strategy that involves managing product categories as individual business units.

Lauren Is a Brand Manager at a Company That Manufactures