The group or market segment that a company selects to market to is called a _____.
A)differentiated market
B)customer profile
C)target market
D)business group

Question

Quizplus · Accepted Answer

The term used to describe the group or market segment that a company selects to market to is the target market. This group is the specific audience that a company aims to sell its products or services to, based on factors such as demographics, psychographics, behavior, and needs. Differentiated market refers to a marketing strategy that targets different customer segments with differentiated offerings, while customer profile describes the characteristics and traits of a company's typical customer. Business group is a generic term that can refer to any group of businesses, and is not specific to marketing.

The Group or Market Segment That a Company Selects to Market