Which of the following often brings about an investigation of consumer needs and wants for new or modified products and services?
A)Organizational objectives
B)Organizational portfolio
C)New technology
D)Production orientation

Question

Quizplus · Accepted Answer

New technology often prompts companies to investigate consumer needs and wants for new or modified products and services, as they aim to capitalize on emerging trends or address the changing demands of consumers. Other factors such as organizational objectives and portfolio decisions may also influence the development of new products, but they do not necessarily involve investigating consumer needs and wants. Production orientation, on the other hand, is a company's focus on maximizing production efficiency rather than responding to consumer demand.

Which of the Following Often Brings About an Investigation of Consumer