Vet Meds is the pharmaceutical branch of a large medical research center for animals. Vet Meds often conducts surveys at veterinary hospitals and private vet clinics to identify potential areas for improvisation and growth. The company noted that many domestic pet-owners reported finding it extremely difficult to give their dogs oral medications owing to the bitter taste of the medicines, which remained even when the medicines were mixed with food. In response to this finding, Vet Meds released oral medicines for dogs which came in various meat flavors. Which of the following segmentation approaches is used by Vet Meds to satisfy consumer needs?

Question

Quizplus · Accepted Answer

Vet Meds is segmenting the market based on the benefit of satisfying the taste preferences of pet-owners and making it easier for them to give oral medications to their dogs. They have identified a specific need and addressed it by offering a solution that meets the benefit sought by the target customers.

Vet Meds Is the Pharmaceutical Branch of a Large Medical