The _____ dimension of the VALS™ framework segments people based on the degree to which they are innovative and have resources such as income,education,intelligence,and energy.
A)horizontal
B)qualitative
C)vertical
D)quantitative

Question

Quizplus · Accepted Answer

The VALS™ framework uses a vertical dimension to segment people based on their resources, including income, education, intelligence, and energy, among other factors. This dimension is known as "Resources" and is one of the two overarching dimensions of the framework. The other dimension, "Primary Motivation," explores individuals' primary psychological drivers, such as ideals, achievement, self-expression, and belonging. Together, these dimensions create eight distinct segments, each with unique characteristics, behaviors, and attitudes.

The _____ Dimension of the VALS™ Framework Segments People Based