According to the VALS™ framework,consumers driven by knowledge and principles are motivated primarily by _____.
A)ideals
B)achievement
C)self-expression
D)success

Question

Quizplus · Accepted Answer

According to the VALS framework, consumers driven by knowledge and principles are motivated primarily by ideals, which refer to a belief in social equity and responsibility, quality education, and high aesthetics. These consumers are likely to be motivated by a desire for a sense of purpose and to make a positive impact on society.

According to the VALS™ Framework,consumers Driven by Knowledge and Principles