According to the VALS™ framework,_____ are consumers who are change leaders and are most receptive to new ideas and technologies.
A)Innovators
B)Survivors
C)Thinkers
D)Believers

Question

Quizplus · Accepted Answer

Innovators, according to the VALS™ framework, are consumers who are change leaders and are most receptive to new ideas and technologies. They are characterized by a high level of confidence, risk-taking behavior, and a desire for novelty and variety. They are often early adopters of new products and services and play a critical role in driving innovation and shaping consumer behavior. The other options, Survivors, Thinkers, and Believers, do not fit the description of consumers who are most receptive to new ideas and technologies, making option A the best choice.

According to the VALS™ Framework,_____ Are Consumers Who Are Change