In the VALS™ framework,_____ can be viewed as the opposite of Innovators in terms of resources and innovations.
A)Strivers
B)Makers
C)Achievers
D)Survivors

Question

Quizplus · Accepted Answer

Survivors, in the VALS™ framework, are defined as having low resources and as being the least involved in society. They are not likely to be innovators, but rather tend to conserve what resources they have and focus on meeting their basic needs. This is the opposite of Innovators, who are characterized by high resources and a tendency towards being early adopters of new ideas and products. Therefore, D) Survivors is the correct answer.

In the VALS™ Framework,_____ Can Be Viewed as the Opposite