Which of the following observations about geodemographic segmentation is true?
A)It identifies specific individuals or households within a market.
B)It creates classifications of actual,addressable,mappable neighborhoods where consumers live and shop.
C)It is primarily based on the assumption that consumers in a particular neighborhood vary in many respects and lack similar consumption patterns.
D)It identifies consumer needs and wants in new markets and for new products as existing markets are saturated.

Question

Quizplus · Accepted Answer

Geodemographic segmentation creates classifications of actual, addressable, mappable neighborhoods where consumers live and shop. It is based on the assumption that consumers in a particular neighborhood share similar characteristics and consumption patterns. It is used to target marketing efforts to specific neighborhoods or regions. It does not identify specific individuals or households within a market, nor does it necessarily identify consumer needs and wants in new markets or for new products.

Which of the Following Observations About Geodemographic Segmentation Is True