The Nielsen PRIZM system is based on the assumptions that:
A)consumer lifestyles remain constant throughout different geodemographic segments of consumers,making geodemographic segmentation less effective.
B)consumers in particular neighborhoods are similar in many respects and the best prospects are those who actually use a product or other consumers like them.
C)implementation and control of the marketing plan requires segmentation based on psychographic lines.
D)achievement-oriented targets need to be made in order to increase sales of an organization.

Question

Quizplus · Accepted Answer

The Nielsen PRIZM system is based on the assumption that consumers in particular neighborhoods are similar in many respects, and the best prospects are those who actually use a product or other consumers like them. This is the basis of geodemographic segmentation, which is the main approach used by the PRIZM system. The other options are not related to the assumptions underlying the PRIZM system.

The Nielsen PRIZM System Is Based on the Assumptions That