Solved

Eastlake Furniture Company, a Maker of Victorian Furniture Reproductions, Uses

Question 67

Multiple Choice

Eastlake Furniture Company, a maker of Victorian furniture reproductions, uses only Trenton adhesives for its finely crafted products. The adhesive can bond wood just as well as hot-melt adhesives without damaging heat-sensitive areas, so it satisfies the needs of the company's craftspeople. Even though the Trenton adhesive is slightly more expensive than the hot melt glues offered by competitors, Trenton retains its clientele as it guarantees delivery just two days after an order is placed. This scenario illustrates that Eastlake Manufacturing is using _____ for its supply of adhesives.


A) sole sourcing
B) licensing
C) franchising
D) data mining

Correct Answer:

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