Rajiv owns a large department store. He identifies that he has to cut costs owing to an organizational crisis. He feels that if all the fluorescent light bulbs in the store were replaced with energy-efficient LED light bulbs, then he could save significantly on the cost of electricity. Identify the stage of the organizational buying process that Steven is currently in.

Question

Quizplus · Accepted Answer

Rajiv's identification of the need to cut costs and his recognition of the potential solution of switching to LED light bulbs indicate that he is in the stage of organizational need in the buying process.

Rajiv Owns a Large Department Store