For a marketing manager, social classes offer some insights into consumer behavior that are potentially useful:
A) for developing the mission statement.
B) as a market segmentation variable.
C) for changing the structure of the social classes.
D) to form buying centers within his company.

Question

Quizplus · Accepted Answer

Social classes can be used as a market segmentation variable to group consumers based on their shared characteristics and behaviors. This allows marketers to tailor their marketing strategies to appeal to specific social classes and their needs and desires.

For a Marketing Manager, Social Classes Offer Some Insights into Consumer