Karen wants a new laptop. She has looked at several brands and done enough research to finally narrow down her options to two models that have all the specifications she wants and falls within her budget as well. Karen is currently in which of the following stages of the consumer decision-making process?

Question

Quizplus · Accepted Answer

Karen is currently in the alternative evaluation stage of the consumer decision-making process. She has already recognized her need for a new laptop and has narrowed down her options to two specific models. The next step would be for her to evaluate both options and make a decision on which one to purchase.

Karen Wants a New Laptop