Which of the following steps of the marketing research process is crucial because it influences the type of research to be conducted and the research design?
A)Performance of the research
B)Plan of the research
C)Purpose of the research
D)Processing of the research data

Question

Quizplus · Accepted Answer

The purpose of the research is crucial because it defines the objectives and goals of the research, influencing the type of research to be conducted and the research design. It sets the direction for the entire project.

Which of the Following Steps of the Marketing Research Process