Far-n-Wide, a travel agency, wants to implement market segmentation in order to target people who travel at least once a week for business. The ticketing data from all of its outlets is consolidated in the company database and used to identify the consumers who constitute this frequent-flyer segment. What type of research method is the company most likely using?
A) Mathematical modeling
B) Observational research
C) Qualitative research
D) Experimental research

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The Answer of Far-n-Wide, a travel agency, wants to implement market segmentation in order to target people who travel at least once a week for business. The ticketing data from all of its outlets is consolidated in the company database and used to identify the consumers who constitute this frequent-flyer segment. What type of research method is the company most likely using?
A) Mathematical modeling
B) Observational research
C) Qualitative research
D) Experimental research

Far-N-Wide, a Travel Agency, Wants to Implement Market Segmentation in Order