Marketeers Inc. conducts research to determine the reaction of its employees to certain organizational changes that have recently been implemented. The company wants detailed and personalized responses from a small number of participants in the company. It is willing to spend a large amount of money to get meaningful results. In this scenario, which data collection method will most likely give Marketeers Inc. the data it requires?

Question

Quizplus · Accepted Answer

Since Marketeers Inc. wants detailed and personalized responses, personal interviews or focus groups would be the best data collection methods. Personal interviews allow for one-on-one interactions and in-depth questioning, whereas focus groups bring together a small group of individuals to discuss their thoughts and feelings on a specific topic. Both methods can provide the detailed and personalized data that Marketeers Inc. is looking for. Mail surveys and observation would not provide the same level of personalized responses.