An advantage of using focus groups to conduct market research is that:
A)they are flexible to use in a marketing study.
B)they do not require expert moderators.
C)they have a broad geographic dispersion.
D)they prevent moderator bias.

Question

Quizplus · Accepted Answer

Focus groups are flexible to use in a marketing study because they can be customized to fit the specific needs of the research question. They can be conducted in-person or online, and can include various group sizes and participant demographics. This flexibility allows researchers to gather valuable insights from their target audience in a more personalized and engaging way compared to other research methods.

An Advantage of Using Focus Groups to Conduct Market Research