Which of the following is a guideline for implementing the marketing concept?
A) Define quality for the customers.
B) Manage for sales volume, not profit.
C) Target customers precisely.
D) Make advertising the guiding star.

Question

Quizplus · Accepted Answer

Targeting customers precisely is a key guideline for implementing the marketing concept. This involves understanding the needs and wants of specific customer segments and tailoring marketing efforts to meet those needs. Defining quality for customers is important, but it is just one aspect of implementing the marketing concept. Managing for sales volume instead of profit goes against the core principles of the marketing concept, which prioritize creating customer value over short-term sales goals. Making advertising the guiding star is also not a recommended approach, as it can lead to a narrow focus on promoting products rather than building long-term customer relationships.

Which of the Following Is a Guideline for Implementing the Marketing