Winter Head is a firm that manufactures woolen blankets. The manufacturer claimed its blankets made from the softest wool and were so finely stitched that consumers wanted to include them in their inheritance. The company was proud of its product quality and formulated its mission statement based on it. What could potentially be wrong with such a mission statement?

Question

Quizplus · Accepted Answer

The mission statement focuses on the company's product quality rather than on understanding its target market or customers. It does not address the needs, wants, or desires of consumers, which is crucial for creating and sustaining a successful business. It is important for a mission statement to be customer-centric and address the value proposition that the company offers to its target audience.

Winter Head Is a Firm That Manufactures Woolen Blankets