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Beryl Toys Makes Toys for Children of Ages Three and Above,while

Question 27

Multiple Choice

Beryl Toys makes toys for children of ages three and above,while Lobster-Price makes toys for infants.In 1999,Beryl Toys acquired Lobster-Price for $1.1 billion.This acquisition gave Beryl Toys a new product line aimed at the younger siblings of its current target market.In this scenario,Beryl Toys has most likely implemented a _____ strategy.


A) diversification
B) product differentiation
C) market development
D) market penetration

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