If a firm chooses to succeed by building long-term relationships with the firm's customers by offering either the best price, best product, or best service, it implies that the firm's organizational strategy is:

Question

Quizplus · Accepted Answer

A strategy based on building long-term relationships with customers and offering the best price, best product, or best service is a value-based strategy. This means that the firm is focused on creating superior value for customers, rather than simply matching or trying to exceed the competition (competitive parity), or being product or market-focused, or solely focused on selling.

If a Firm Chooses to Succeed by Building Long-Term Relationships